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While the French look has invaded in past years high streets over the past few years, thanks to brands such as Sandro and Comptoir des Cotonniers,the new trend is now Swedish. At the heart of this quiet revolution is H&M: it's difficult to walk down the high street without passing one. the London department store Sejfridges welcomes Monki, the H&M-owned brand which has grown in five years to boast 49 stores in seven countries.