localised websites still have the content in the local language so having the address in english isn't going to make much difference accept for people who can read english, however in the internet age if you are a content provider and you want to reach out to as wider crowed as possible then you have pretty strong motive to publish your content in english. further more while symatic translation technologies still haven't matured yet, at some point in the near future they will reach a point where translation will be good enough to consume web content in any language. I believe that this dude actually added a missing link and the maturity process of web content to everyone, and not only to english spkeaers ...

may the force be with you

אני נותן לישראלים ציון 3 בדיבור ואפס בכתיבה, זאת אחרי שכולכם למדתם לפחות 10 שנים אנגלית!